Bill Gates to take on Google with Live.com

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financial express

HARSIMRAN SINGH
Posted online: Friday,
September 15, 2006 at 0007 hours IST

NEW DELHI, SEPT 14: Google - the king of search engine now has reasons to fear Microsoft - the king of operating systems. In a bid to oust Google from the search space, Microsoft on Tuesday launched Live.com its new search engine.

Live.com has a personalised virtual globe programme which gives you instant traffic directions to a restaurant if you wish to dine out tonight. Its image search lets you enlarge or shorten image display while the academic search finds journals by date, author and even conference. The web search has an option to choose how much information you want to see on the searched sites.

Under the Live umbrella, Microsoft plans to tackle Google which is entering in spaces such as mail and chat in which Hotmail and Yahoo enjoy monopoly. The Google's blogspot and Orkut will also be a target through Live Spaces which has features such as whom to allow to view your space and whom not to allow.

Live.com's dog slow speed, however, is attracting criticism from all over cyberspace. "Google is clean, simple, and fast. Not only is Live slow to respond, but loading 4 pages of HTML for the front page vs Google's single page isn't going to get Live.com anywhere," says a blogger.

But MSN India's Country Manager Jaspreet Bindra is upbeat about Live.com . "Google over the years has captured search space. It's going to take us a while to get perfect. The Live concept is less than a year old. It originated through a memo passed by Bill Gates and Ray Ozzie. The email (hotmail), social networking (MSN spaces), MSN search will move under the Live domain which will have more than 40 services."

MSN search is now renamed as Live search. Since about 20% of a search engine's queries are local, Microsoft plans to capitalise on the local market. On Live.com you can pinpoint your location on the Windows Live Local (WLL) and forward it to friends. The free click to call facility may be expanded furthur to allow other utilities to call you every time you search for them (of course this will be optional).

WLL's main attraction is its "Birdseye" aerial photography. Currently Birdseye covers about 30% (100 cities) of the US and Europe. It is also scheduled to be extended to Indian cities.

The search also offers QnA interaction, a social networking feature (in Beta stage currently). Live search also enables you to save your favourite photos, videos and web searches in draggable notepad. The real good feature about Live.com is its soothing graphic user interface. Microsoft can give a tougher fight to Google if Live.com gets incorporated in Windows Vista, scheduled to be launched in Jaunuary, 2007.

Another Live feature is One Care which allows free download of anti-virus software. One Care can also defrag your system all for free.